The importance of personal branding

Richard Endacott

Monday, 21 January 2019

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You”.

– Tom Peters in Fast Company


Cultivating brand awareness is the key to success within the corporate sector but these days, it has just as much importance in the teaching world too. How do people view you? How do you want to be viewed? Ask yourself, how would you like to be seen? What values do you have which you would like to stand out?

Coming from a corporate background, I made a decision, in a time when Geography teachers still wore cord jackets with elbow patches, to wear a suit every day. Even in my NQT year, I became known as the best dressed teacher in the school.

Success typewriter

 

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About our Community Expert

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Richard Endacott

Career Development Lead

Richard is a history Teacher by Training and for the last few years been head of sixth form. His specialism is leadership and career development in the classroom.

Opogo is a community platform designed to help schools attract and retain the talent that’s right for them. Our social hub is packed with rich content from our community experts. And through our ever-evolving Smart Match technology, teachers can be booked for work simply and quickly.

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